what is the best email marketing software

Mailchimp is the best bet for anyone running an ecommerce business. Even though the appeal of Moosend is its barebones nature, the lack of a mobile app can be frustrating for anyone looking to work on the go. One thing to note is that Moosend doesn’t have a mobile app. There is no social media or CRM integration whatsoever, but if you’re only interested in emails, this will be just the platform for you. If it isn’t obvious from how we’ve been talking about Moosend, the platform is very limited beyond sending emails. Moosend FeaturesĪs far as analytics go, Moosend lets you dive into how your emails are received and see how they perform among various demographics, as well as where people clicked within your email, showing what they were most interested in.

It’s possible you’ve read up to this point and have had no interest in any of the extra bells and whistles that we’ve been talking about, and you’re only after something that can simply send emails to your customers. If this is important to you, Sendinblue won’t be a good fit, so you might want to spring for HubSpot or Constant Contact, which offer a lot more social media functionality.įinally, it could also use a mobile app, as it’s one of few platforms that doesn’t offer one. They could also stand to integrate more social media, as there is currently no way to draft or send out social media posts (like tweets or Instagram pictures) through the platform. It’s not a particularly common feature in competitors, but it could certainly round out their package quite well. When it comes to what Sendinblue doesn’t do, it could benefit from implementing a survey builder into the software. All of these CRM options come in every plan – even the free one.

Sendinblue also comes with lead scoring, which is the process of ranking possible leads by their sales readiness, showing how ready they are to move on to the next step. They offer task tracking and task automation, which are what they sound like – tools to keep track of your goals and your paths to reach them, while automating basic tasks so you can focus on more important and complex issues. When looking at their CRM options, Sendinblue by far exceeds any other platform on this list.

The platform comes loaded with a ton of useful features, and with a wealth of CRM and automation tools, Sendinblue covers almost all its bases. Sendinblue is our number one pick for email marketing software. Best for: Best all-in-one marketing solution

What is the best email marketing software